Understanding the customer’s journey can help you optimize your digital marketing strategies and increase that conversion rate. In our experience, clients struggle to conceptualize the ecommerce sales funnel in a way that benefits the customer and their business. They see it as a streamlined process—an A to B—but picking it apart stage by stage is a much better method. In this post, we’re going to show you how understanding the typical customer journey will help you increase your ecommerce sales funnel's conversion rates and customer retention rates.
Hi Donny, I think there are some drag and drop user interfaces for WordPress, but I haven't used them myself so I have no idea if they're good. But as far as I know, most WordPress users I know don't use these interfaces - maybe that's an indication that people rather bite the bullet to learn how to code or hire someone who does, rather than using these interfaces? I can't be completely sure, though. Using a hosted service really isn't terrible at all. If you are running an ecommerce store (sounds like you are since you are selling products?), platforms like Shopify is excellent. They're very scalable, and tons of tools for you to use. They have dedicated support teams so you can always reach out for dedicated help and they manage all the technical back end matters for you. Of course, if you prefer to have 100% control over everything including hosting and security, then something like WordPress will allow you to do that. Jeremy
The retention stage: These are beyond-the-funnel customers. You’ll use email sequences, customer accounts, and loyalty programs to keep these customers back for add-ons, upsells, and cross-sells. The goal of stages one through four is to keep the customer moving deeper down the funnel toward becoming a customer. The goal of stage five is to keep the customer coming back.
How to Build a Dangerously Effective Sales Funnel
Although Craft CMS is not that famous, it is extensively being used by Netflix and Salesforce websites. It is developer friendly due to its extensive back end features for your application. It does not provide any front-end themes. Unlike WordPress, it does not have a predefined content type and hence it allows the user to set up their own content by making use of 18 different types of fields. It provides user view to the admin console and also enables side by side changes that they can make. The admin can create groups that can help in restricting or enabling different users from accessing some specific features. It supports different environments which can help in creating site locally. It deploys to staging and then to production. The flexible fields can also help in creating perfect interfaces with complete developer control.
Ghost is another popular open-source CMS, geared more towards creating stylish blogs or online publications (as opposed to complex websites). It comes with versatile features for customizing page layouts, scheduling posts, injecting analytics code, and more – all from one streamlined interface. Ghost also makes it easy to optimize and produce content on multiple distribution channels (maximizing your readership in the process).
Join a few Facebook and/or LinkedIn Groups about your course topic or about a related topic that your target market is interested in. Pay attention to the questions that members are asking in these groups. If someone is publicly asking for feedback or help with a specific problem, you can bet that other people in your target market have that problem as well.
Too often we see jarring changes between building awareness and increasing consideration. This disunity in an ecommerce strategy can hurt your conversion rates, but by creating marketing strategies with your sales funnel in mind, you can create a seamless journey that works to propel your potential customer into not only an existing customer but a returning customer.
I don’t think you are being fair. The average small blogger on a shared host isn’t going to be an expert in PHP. Like the poster I have seen 4 wordpress sites hacked and have just switched hosts following 2 in a year. One of these did use an outdated commercial template, the other 3 used standard templates with no plugins supposedly automatically updated at every new release.. There are plenty of simple things that could be done to make WordPress more secure including the most simple one of notifying any changes to configuration files via basic checksum. PHP as a product may be very secure but the way it is implemented by shared hosts allows for multiple infections. Security and ease of maintenance should be number one on the list when looking for a blog if you don’t want to be monitoring round the clock. I’m looking for a simple occasional blog that I can configure without a computer science degree and hopefully tweak by looking through the code. Ghost seems interesting but my host doesn’t support NodeJS
Oberlo For WooCommerce – Oberlo Alternative Plugin (Save Money)
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I am biased towards WordPress, just FYI. I train new bloggers and website owners (non-profits and small businesses, etc) in setting up WordPress.org with an SSL and I do it in an 8-hour class. My point being I recommend you setup: 1) WordPress.org NOT WordPress.com; 2) Go with 1and1.com “Unlimited” + SSL (costs about $62 for 12 months, includes: domain name, SSL Certificate + web hosting). This will get you a web hosting account with a domain name, SSL and 1-year of web hosting for the cost of a SSL Certificate (most are $60+). Why SSL? because your site will display https and you can process online payments using Stripe.com (Payment processor similar to PayPal, Authorize.net, etc). I have setup at least 6 of these accounts exactly like this for attendees and clients. This will work for you and it will not have any ads popping up unless you put them there. Any questions just reply.
Wix is one of the most popular and widely used site builders that has already managed to make a name for itself. It was first released back in 2006 and has completed over a decade in the industry. Wix is probably one of the most user-friendly website builders out there thus competing with WordPress. It uses the What You See Is What You Get editors alongside the drag and drop builder which makes the whole process a lot easier. What’s great is that while on other site builders, you can only drag and drop the elements to the predetermined areas or blocks, Wix gives you the freedom to place it wherever you prefer.