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I agree with you that Pulse CMS offers an interesting way to go, without databases. Before moving all my sites to WP over the past two years, I had always felt reluctant to use databases: but testing WP had convinced me to go ahead. Although I do not use it at this point (I played a little bit with previous versions), I bought a Pulse CMS license, if only in order to support that interesting project. I do not rule out using it for a site some day, at least experimentally.
But even if you’re not that into technology, you don’t have to go without a website of your own. Website builders such as Wix, Squarespace or Weebly offer a wide range of advantages, but it’s important to choose the right provider! Switching providers is difficult once your website is up and running because every platform uses its own system, and these systems are usually not compatible with other website builders.
WordPress (or WooCommerce) are definitely good platforms and will be the exact right choice for many users: Scalability is excellent and the number of extensions is impressive. On the other hand, beginners will have a hard time getting everything set up without running into problems – unless, of course, they get outside help to setup this popular CMS.

Although not so popular among the users, Craft CMS is an effective content management system. Some major examples of this are Netflix and Salesforce websites. It is a much more complex and developer friendly CMS platform that provides exclusive back-ends for your websites. Unlike WordPress, it does not provide front-end themes that you can use. Instead, you can use their templating system that is powered by Twig to design it yourself.
This ‘free plus shipping’ type approach has been empirically proven in a variety Psychology of Marketing studies and has been recently popularized by researchers such as Dr. Dan Ariely, the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and author of the hugely influential book Predictably Irrational. We’ve seen this approach drive increases in sales of an upsell product 3-4-fold.
3 Sales Funnels That Earned Over $2,000,000 Revealed! PLUS What Traffic Sources Work Best

This is an elegant sales funnel template is specifically designed for selling online courses. This 5-page funnel starts with an optimized Squeeze page in which the user can sign up for a free offer, then leads to an Upsell page with Ordering, Payment, and Order Confirmation pages. As part of the online course focus, it includes a membership area page with funnel training courses created by Russell Brunson (author of the popular ‘Secret Funnel Strategy’) on monetizing your traffic.
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The one thing you didn’t discuss much in your article is how easy for the client it is, using the CMS *after* the developer walks away. One reason I love WP is I can show you how to add a new blogpost in 10m flat, regardless of your tech ability – and barring that, set up an email drop so it’s even simpler. October fits the mold of Joomla, Drupal, and a few others with a learning curve that’ll be quite a bit steeper for some clients.
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