• Smaller influencer niches: In the 2020s, I expect social media influencers to gain a foothold in hyper-targeted niches, such as long-distance bicycle camping, fingernail beauty tutorials and ultra-frugal traveling. As niches become increasingly targeted, consumer bases are becoming more and more loyal and willing to convert on leads and impressions. Although the traffic isn’t as impressive as the major niche categories, the hyper-targeted ones will likely enjoy much higher conversion rates.
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Influencers: Government Contracting Officers, Other GovCon (Government Contracting) consultants, Sellers of professional services for small businesses (certain CPAs, bonding companies, financial institutions, contract attorneys), large contracting firms (who need to hire small business subcontractors), Union/trade organizations, Construction and Engineering trade publications
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